Business Market Entry Strategy for a Mobile Operator - Cartesian Client Case Study Our client’s situation A mobile operator was seeking adjacent revenue opportunities to offset the decline in its core business. The executive team had identified the enterprise and multinational corporation (MNC) segment of the market as an attractive option, but needed to support to develop the market entry strategy and detailed go-to-market and implementation plan. How we approached the issue Working for the Chief Strategy Officer, we performed an assessment of the external market and internal “as is” business capabilities. Cartesian’s team interviewed enterprise customers to understand emerging requirements, perspectives on competitors and hence, how our client should position to win share as a new entran

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