Digital Satellite Strategy for a Broadcaster - Cartesian Client Case Study Our client’s situation A broadcaster wanting to diversify its current portfolio of services was interested in evaluating the attractiveness of launching satellite services. The broadcaster required support for developing strategic guidelines and identifying synergies between satellite and other existing platforms to aid its decision making. How we approached the issue Working for the Head of Technology, Cartesian led the market assessment with an evaluation of the TV market, including a SWOT analysis of the client’s position in the local Pay-TV market. Cartesian then defined guidelines for regulatory strategy which supported the definition of technology and strategic options for the broadcaster. What we did to help

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