Case Study: Market Entry Strategy for a Japanese Apparel Brand Brief: The client wanted to identify key features and consumption patterns of a certain style of clothing and accessories in order to understand entry parameters such as market size, pricing, retail locations, core consumer targets, competitive landscape etc. Emerging Strategy’s Solution: Emerging Strategy focused its research in Beijing, Shanghai and Chengdu to determine current market size and consumption patterns. Our consultants analyzed aspects that must be taken into account when entering a retail market. They also evaluated the business model of key competitors and documented their best practices, determined product pricing, and identified appropriate locations for retail outlets within each city. Primary research findin

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