Revenue Analytics for an International Mobile Virtual Network Operator - Cartesian Client Case Study Our client’s situation Senior management at a leading MVNO wanted to investigate the potential of revenue analytics as a means to improve top line revenues and reduce costs. Revenue analytics has proven to be a successful approach to improve customer lifetime value (CLV) whilst reducing unnecessary costs when implemented correctly, but incorporating that data can be a challenge to even the most resourceful organization. How we approached the issue Cartesian executed a proof of value on product validity rules over an eight-week span to demonstrate the utility and value of a revenue analytics service. Over the course of the analysis we identified key improvement areas including revenue leaka

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