www.course5i.com Project Objectives Client Leading Pharmaceutical Company Therapy Area Immunology Business Segment Over-the-counter (OTC) Life Sciences CASE STUDY To generate Real-World data on own product regarding its effectiveness in order to build new marketing/ communication claims: for HCPs for its sales and marketing (S&M) activities across point of sale (POS), and other digital/ online channels and other e-commerce platforms Building New Communication ClaimsGeography: Mexico Disease focus: Allergic rhinitis Study was conducted among adult consumers who: used client product within the previous 2 months for the treatment of acute episodes of Allergic rhinitis provided their consent for using their responses in an aggregated and anonymized manner for research and marketing purp

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