© Course5 Intelligence Business Requirement Enabling Sales Buddy with Customer Intelligence Capabilities Industry : Technology Client: A leading global technology manufacturer • Improvement in Lead conversion • Improvement in Average Deal Closure time • Improvement in Average Purchase Value and share of wallet Business Impact The client wanted to empower the Sales representatives with insights on customer and marketing functions at their fingertips, thereby enabling faster decision- making and better customer relationship m anagem ent. They wanted to foster a healthy customer relationship management system and expedite the decision-making process. Course5 proposed to the following scale-up approach: • Queue-based prioritization – Identify potential leads for ta

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