Building long-term customer commitment and market share
Building long-term customer commitment and market share
6 PagesKey account excellence case study: Building long-term customer commitment and market share 2 2019 © Rubica Change and Analytics Ltd. Sanofi UK Sanofi’s Primary Care Business Unit (PCBU) is one of the largest business units in the company’s UK operation. Faced with the challenge of engaging with key customers more effectively, Sanofi asked Rubica to help shift mind-sets and ways of working to a more customer-centric approach. The challenge: transforming engagement with key customers The relationship between pharma companies and their key customers in the NHS is undergoing rapid change. Customers are experiencing rising demand for medicines and increasing cost pressures, while needing to deliver better value and improved outcomes for patients. Sanofi ask
