Culture change case study: Creating a culture to support a community 2 2019 © Rubica Change and Analytics Ltd. Silva Homes Silva Homes is a major provider of homes and support to customers living in Berkshire and the surrounding communities. Since 2018 Silva has been on a major journey of transformation and they recognised that the culture and behaviours of the business are key to delivering this change successfully. The challenge: aligning culture to strategy Silva recognised that people were the key resource for the business. Through their tireless work, the team was already supporting the local community and thousands of families to have a home. However, when Silva introduced their new strategic plan, it marked a tangible shift in ambition and focus

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