Continuing a Heritage of Building Long-term Customer Relationships A LISTEN360 CUSTOMER STORY LOCATIONS 700+ INDUSTRY Pest Control THE CHALLENGE Cori Skinner, Marketing Operations Manager for Orkin, explains that Rollins wanted to find an innovative way to survey its customers across all brands to obtain real-time data to help the company continuously improve customers’ experiences. “In our business, we basically have to do three things right: show up on time, control the bugs, and communicate with our customers,” Skinner says with a smile. “But Rollins has a deeper commitment; we want to make sure that we’re building long-term relationships with our customers based on quality service in every home and business we serve.” Skinner adds that understanding how to better deliver on R

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