Culture change case study: Building a more positive workplace culture 2 2019 © Rubica Change and Analytics Ltd. Gumtree Gumtree is the number one classifieds site in the UK. It is used by one in three adults every month – enabling them to buy, sell and discover anything from dream jobs to clubs and classes. Faced with market disruption, Gumtree turned to Rubica to support it in gaining a greater competitive advantage through its workplace culture. The challenge: responding to a difficult landscape In 2018, as competition intensified and fuelled by insights from its internal employee survey, Gumtree chose to respond to the market through its people – seeing an opportunity to bolster the way everyone worked together. “Put simply, company culture is wha

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