High performing culture case study: Sustaining and strengthening a marketing position 2 2019 © Rubica Change and Analytics Ltd. Celgene Celgene is a global pharmaceutical company that develops and supplies medicines for cancer and inflammatory diseases. Faced with competition from new challengers in the market, the organisation called on Rubica to help it sustain and strengthen its high-performing culture through a bespoke people and culture change programme. The challenge: supporting a high-performing culture Celgene employs around 300 people across the UK. Against the backdrop of an increasingly competitive and disruptive commercial landscape, the leadership team was keen to pinpoint the cultural factors that would support high performance in the future

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