CASE STUDY Building an Omni-Channel Sales Strategy with Handshake Luxury eyewear brand Linda Farrow powers reps with Handshake on mobile and retailers with Handshake Direct, a robust B2B eCommerce platform that can receive orders 24/7.Established in 1970, luxury eyewear brand Linda Farrow was built on a platform of innovation, pioneering many of the iconic shapes and styles still on trend today. The brand continues to create its own cutting edge collections, while also collaborating with many of the world’s most acclaimed designers, including Dries Van Noten, 3.1 Phillip Lim and Matthew Williamson. Based in London, Linda Farrow’s fashion eyewear can be found around the world, from New York, to Dubai, to Hong Kong, and their retail outlets include Nordstrom, Neiman Marcus, Shopbop

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