CASE STUDY Digitizing An Extensive Product Catalog with Handshake How three brands with a high volume of SKUs and product variants were able to make the switch to digital catalogs and sell more eectively. We live in an economy of choice. Customers are demanding, competition is fierce, and many wholesale businesses have built incredibly diverse product portfolios to meet the needs of their retailers. Whether it’s a large number of SKUs or a dizzying array of colors, sizes, and styles, many wholesale distributors are rising to the challenge and selling from enormous catalogs. In this age of mobile technology and constant connectivity, however, wholesalers across industries are still managing their high-volume businesses on paper. They are printing expensive, unwieldy product catal

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