CASE STUDY Building a Better Sales Process with Handshake How health and wellness brand BackJoy is using Handshake to equip reps with the content they need to sell more eectively, while streamlining order writing and processing.BackJoy is a global health and wellness company designing and manufacturing innovative products that enhance posture and relieve back pain. Available in major chain stores like Walgreens, Target, and Bed Bath & Beyond, as well as independent pharmacies, footwear stores, and other independent retailers around the world, BackJoy’s products help the world sit, stand, sleep, and move better. To spread the word about their products to the people who need them, BackJoy prioritizes product education, seeking to inform both retailers and, by extension, end cons

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