Gallup and Workhuman research shows that strategic recognition is key to shaping and reinforcing workplace culture. Employees who feel recognized are more likely to feel connected to their organization's culture, leading to better engagement, reduced burnout, and lower turnover. Recognition highlights desired behaviors and motivates employees to align with organizational goals. When recognition is fulfilling, authentic, personalized, equitable, and integrated into the culture, it strengthens the workplace. Employees receiving great recognition are 20x more engaged, improving team performance and organizational success. Recognition is a powerful tool for building and sustaining culture.

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