CHALLENGE Bridgeman Images is a relatively small operation with enormous reach, licencing the world's best art, cultural, and historical images and footage to publishing, creative, and corporate clients worldwide. While recognized as a leader among its existing customer base, Bridgeman wanted to build brand awareness and reach key decision makers who lacked familiarity. SOLUTION In efforts to identify those decision makers, Bridgeman Images turned to Sales Navigator. By accessing rich professional data and advanced search filters, Bridgeman’s sales team was able to drill down to its most valuable markets—such as design, art, advertising, and editorial—while also gaining a better grasp of the interests and aspirations that drive their existing and potential clients. “Sales Navigato

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