A MULTICHANNEL FASHION RETAILER K&L Ruppert is a German fashion retailer and offers formal, casual and sports apparel for all ages. A family-owned company founded in 1962, K&L Ruppert takes pride in being socially-responsible and deliberately places its numerous customers and 1,600 employees at the centre of all its decision-making. From its HQ in Weilheim, Bavaria, K&L operates a true multi-channel distribution strategy, which includes a network of over 60 brick and mortar stores in Southern and Eastern Germany. Verena Graf leads the online marketing department with a team of three. In addition, Daniel Schimmer, a consultant from talentformation.com GmbH, brings on board specialist online marketing expertise gained at organisations such as Otto.de. MATCHING CONVERSION CREDITS WIT

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