Key Take Outs CASE STUDY Breakfast Bar THE RESULTS The digital ads on the LU helped promote the breakfast bar and encouraged Tube users to purchase the product. 1 in 3 Tube users recalled the digital ads 1/2 of Tube users who are non-cereal bar eaters and saw the digital ads were converted and bought the breakfast bar Those exposed to the digital ads are more likely to purchase the breakfast bar in the future – 58% of the

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