Case Study

Spreading the word about breakfast

Spreading the word about breakfast

Pages 2 Pages

Spreading the word about breakfast About the company Since 1972, Donut Villa has been serving delectable, handmade donuts to its loyal Massachusetts patrons. In 2018, Erin Bashllari took ownership of the store, expanded the menu, added a location, and renamed the company Donut Villa Diner. I didn’t have time to keep up with the marketing Before we opened the second restaurant, I was doing payroll by hand. I would write down the hours on a piece of paper and fax them over to my CPA. There was no real paper trail, so to speak, so I needed a better solution. My bank recommended ADP®, and they’ve made things a whole lot easier. In the beginning, I did a lot of marketing through Y elp and Google Ads. But I was doing a bad job keeping up with it. I manage both locations, so I spread

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