Case Study McDonald's is the world's leading global food service retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day. McDonald’s introduced their breakfast menu in the Middle East, allowing users to discover the various breakfast menu items. They chose to collaborate with AdFalcon for its comprehensive mobile market reach and innovative rich media ads . McDonald’s BreakfastCase Study - McDonald’s Breakfast Campaign Objectives Duration Measurments Promoting McDonald’s breakfast menu and varied selections which made available for the very first time. Driving sales and orders in the MENA region. 1 Month Click through rate Post click engagementsServe targeted and attractive call to action mobile ad placements leading to the Int

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