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Those Who Recall The Bus Advertising Campaign Felt More Positive About The Brand.

Those Who Recall The Bus Advertising Campaign Felt More Positive About The Brand.

Exterion Media
Pages 2 Pages

CASE STUDY – 2 Breakfast Drinks Company Key Take Outs Exposure to bus advertising has a significant impact on: • Brand awareness • Ad recall • Brand preference • Brand consideration and purchase THE RESULTS • Brand perceived to be healthy, nutritious and for active people • Buses are believed to be a good place for the breakfast drinks company to advertise showing synergy with the bus audience • Those that recalled the bus adverts would like

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