How do two demographics speak about body image? Our methodology arms brands with powerful consumer insights which enables them to successfully target the right audience. Demographic comparison using social data Body image, simply put, is how we think and feel about ourselves, and is the emotional relationship we create with our bodies and how we believe ourselves to be outwardly perceived. Every generation has their unique hang-ups, but in this study we wanted to think speciically about generation Z and millennials who have always had to navigate self-esteem in a social media-rich, always-on digital culture. Body image across generations So, we ran a social media listening search which collected tweets containing the keyword body image - splitting our data to ind the conversat

Join for free to read