IONOS' "Selling on Social Media" guide emphasizes social media's vast reach, with over 3 billion active users, as a crucial tool for modern marketing. Key platforms like Facebook and Instagram offer multiple ways for businesses to engage customers, including Marketplace, shops, and buy buttons on Facebook, along with Instagram Stories, Ads, and influencer marketing. Success in social selling relies on high customer engagement, visual storytelling, and leveraging targeted ads and SEO. Instagram, in particular, benefits from influencer partnerships and creative visual content to drive sales and build brand loyalty.

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