Abstract: In an era when consumers can access information on any device whenever and wherever they want, digital media and publishing companies must find ways to continually stay ahead of the curve to address changing consumer preferences and engage with consumers on their terms. Today, Boston Globe Media (BGM) is on the cutting edge thanks to its use of BlueConic, the world’s simplest and most accessible customer data platform that allows marketers to recognize readers and translate their intent into a marketing action. BGM enlisted BlueConic to get a deeper understanding of both its identified and anonymous readers in order to increase online engagement, drive more subscriptions to premium content, and generate higher advertising revenues. Using the BlueConic platform

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