Add to Cart How to Personalize Cross-Channel Campaigns Using User and Event Data Personalization Maturity: Level 1Personalization is touted as one of the core tenets of cross-channel marketing, and for good reason. Studies show that 91% of consumers are willing to buy from brands that offer relevant recommendations . And companies that provide an emotional connection with customers outperform their competitors by 85%. What’s more, 72% of consumers say they only engage with personalized messages, further reinforcing the need for brands to deviate from the “spray and pray” approach to marketing. But these numbers beg the question: what’s the driving force of personalization? As it turns out, the brainchild of personalization is user and event data. It’s the knowledge that brands

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