Boden Used Multi-Level Personalization To Drive Repeat Sales

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BODEN USED MULTI-LEVEL PERSONALISATION TO DRIVE REPEAT SALES2 All catalogue firms need to get the elusive second order and consistently try to win back lapsed customers. Boden wanted to remind people about how good it felt to shop with them and remind them to come back. BACKGROUND3 They sent a very personalised targeted DM piece to lure customers back and elicit second/third order/repeat business. The Boden catalogues were addressed to

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Boden Used Multi-Level Personalization To Drive Repeat Sales

Boden Used Multi-Level Personalization To Drive Repeat Sales

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