About Client A market leader in digital security, Gemalto has a rich heritage, legacy of innovation and focus on continued growth. With two new enterprise security products launching and the need to engage B2B technology reseller partners differently, they needed a relevant experience to boost recognition. www.gemalto.com Multi-Level Security Breach About dio diousa.com // 888.852.9143 dio is an experiential marketing firm specializing in unique consumer engagements that build brand awareness, drive sales and create brand loyalty. Goals of Campaign • Boost brand recognition and re-energize the brand to resellers • Engage partners in a memorable way to deepen relationships Highlights • Black Hat Convention exhibit created unique in-booth experience • Mobile tour extended the expe

Join for free to read