CUNARD LINE USED PERSONALISATION TO PROMPT REBOOKING2 Cunard Line knew that the best way to get customers to rebook was to capture them as soon after disembarkation as possible – while the memories of their cruise were still fresh. They knew a lot about current cruisers from data gathered before and during their trip and wondered if they could use this insight to create a communications programme to encourage repeat booking. 2 BACKGROUND3 Ins

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