Mothercare Used Highly Targeted DM To Drive Membership Of Their Customer Loyalty Scheme
Mothercare Used Highly Targeted DM To Drive Membership Of Their Customer Loyalty Scheme
4 PagesMOTHERCARE USED HIGHLY TARGETED DM TO DRIVE MEMBERSHIP OF THEIR CUSTOMER LOYALTY SCHEME2 Mothercare wanted to drive greater loyalty and sales across their multichannel retail network and communicate Mothercare’s unique experience that is their understanding and knowledge of the parenting journey. Through research Mothercare knew customers were information-hungry and looking for trusted expert guidance on what to buy for their baby and
