Why Adform: The Adform FLOW platform empowers advertisers with broad reach by enabling them to seamlessly activate campaigns across a range of different channels – such as audio, Connected TV (CTV), digital out-of-home and gaming– all from one, simple-to-use interface. As an existing Adform client, BMW Turkey wanted to benefit from Adform’s cross-media functionality and access to CTV inventory. Background: BMW Turkey wanted to generate leads for their 4 Series by creating an innovative brand and performance cam- paign which involved prospects interacting with an ad via their Smart TVs. Solution: By using the HbbTV protocol, BMW were able to address users on connected TV devices. With cross-channel probabilistic data, the car company could find CTV users who had visited the BMW website

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