How automating data flows and streamlining processes helped The Stage achieve a 200% increase in egagement
How automating data flows and streamlining processes helped The Stage achieve a 200% increase in egagement
2 PagesFounded in 1880, The Stage has long been a must-read for all those involved in the performing arts industry. Now available in print, digital and online, The Stage also provides a jobs platform, a castings service and a dating site. The Challenge The Stage was manually processing data from multiple data sources. With a small team, a growing database and multiple brands this was becoming untenable. Furthermore, this was hindering them strategically (there was no time to plan, or advance their email marketing through better personalization and targeting) and the database’s lack of security meant it was not GDPR-compliant. The Solution The Stage worked with Upland Adestra’s Technical Solutions team to look at where their data was housed, which elements needed bringing into Upland Ade
