Case Study

Billtrust’s Generation Z and Digital Payments Study

Billtrust’s Generation Z and Digital Payments Study

Pages 5 Pages

A look at how digital natives view digital payments Billtrust’s Generation Z and Digital Payments Study As new generations enter society, we attempt to analyze them in order to understand how they will impact society and shape the world to come. Each generation brings a unique set of circumstances and attributes that enable them to leave their indelible mark. Generation Z (Gen Z), those born after 1995, is poised to be the largest and most influential generation to date. Based on a recent analysis by Pew Research Center, this generation is expected to be the best-educated, most diverse and most tech-savvy generation in America. So it’s no wonder that companies and entire industries are placing an emphasis on decoding Gen Z in order to cater to them and harness all they have to

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