How Consumers are Embracing Security Measures in the Era of Digital Payments

14 Pages

Visa’s 2025 Stay Secure Study shows rising digital payment adoption across 17 CEMEA markets, with 74% of consumers expecting to use them more. While 76% trust digital payments, 52% have been scammed before—16% more than once. Most (97%) now take precautions, like using alerts or avoiding suspicious emails. Gen Z is most likely to act on scam messages. Mobile payments are seen as safe and convenient, while trust increases when secure steps like SMS codes are used. To sustain growth, brands must emphasize transparency, choice, and strong fraud protections.

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How Consumers are Embracing Security Measures in the Era of Digital Payments

How Consumers are Embracing Security Measures in the Era of Digital Payments

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