Cas e s tudy . B e t ting on the cus t omer acquisition journe y . A m u l t i n at i o n a l , m u l t i - b r a n d c o m p a ny . T h i s Q u a nt u m M et r i c c u st o m e r i s o n e of t h e wo r l d ’ s f o r e m o st i nt e r n at i o n a l s p o r t s b et t i n g a n d g a m b l i n g c o m p a n i e s , o p e r at i n g b ot h o n l i n e a n d i n t h e r et a i l s e c t o r i n ove r 2 7 c o u nt r i e s . T h e c o m p a ny ow n s s o m e of t h e b e st k n ow n g a m i n g b r a n d s i n t h e wo r l d a n d a c c e p t s b et s i n 3 3 l a n g u a g e s , a n d 4 2 c u r r e n c i e s .quan tumme tric. com 0 1 B u i l d i n g a s m o ot h e r r e g i st r at i o n j o u r n e y . O n e of t h e o p e r at o r ’ s p r i m a r y c h a l l e n g e s i s e n s u r i n g a

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