Single View of Multi-Brand Customer Data with Automated Reporting Insights
Single View of Multi-Brand Customer Data with Automated Reporting Insights
2 Pages© Course5 Intelligence Business Requirement Single View of Multi-Brand Customer Data with Automated Reporting Insights Industry : Retail Client: Leading Retail organization in the US • Seamless and end-to-end data integration and visualization • Deep-dive insights through cross-channel data integration • Efficient and productive reporting practices with reduced manual intervention Business Impact The client had multiple brands under their umbrella and were facing difficulties in managing and maintaining data across different brands to obtain insights. Infrastructure scalability was a big concern while managing both clickstream as well as social data. Inconsistencies were common and there was tremendous manual effort involved in preparing the required excel reports. Course5 w
