Retail marketing is evolving rapidly, driven by changes in eCommerce that require a deeper understanding of the customer experience. Marketers, while maintaining traditional goals of increasing acquisition and optimizing spends, must now delve into why customers act as they do within their journey. This shift demands a more data-driven approach, with real-time monitoring and analytics that can adapt to dynamic market conditions and customer behaviors. Retail marketers are advised to stop merely justifying budgets and start actively enhancing customer insights to drive business growth and conversion rates effectively.

Join for free to read