Bentley Continental Supersports Debut Challenge Before the debut of the world’s fastest four-seater, the Bentley Continental Supersports, the high-end auto manufacturer sought to generate greater brand awareness among its core audience while going after a new audience of younger auto enthusiasts in an immersive way and remaining true to the Bentley brand. Strategy In order to create awareness, online engagement and financial deposits for the Continental Supersports model, the team aspired to branch out from its usual marketing methods and produce a Facebook Live event at the Detroit Auto Show to pique interest, expand its reach and generate high viewership. ExecutionResolution, Bentley and Facebook developed an innovative sequential media strategy to drive buzz and engagement around the ne

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