Activision Call of Duty: Infinite Warfare Challenge To reveal the latest long-awaited installment of the $10 billion Call of Duty franchise: Infinite Warfare, Activision infiltrated the best-selling game of 2015, Call of Duty: Black Ops III, to engage gamers directly with a special message in an interactive adventure like never before. Together with Resolution Media and OMD, Activision set out to launch an integrated digital campaign, amplifying the creative execution with Facebook Messenger, Live Streaming, chat bots and in- game takeovers to reach their target audience. Strategy Beginning Friday, April 29, 2016, new characters and an airship from Infinite Warfare inexplicably appeared within the Black Ops III game environment with a hostile takeover message, prompting a massive scavenger

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