Activision Launches Multi-Platform Reveal Campaign for Call of Duty: WWII Challenge In April of 2017, Activision set out to reveal the latest installment of its blockbuster video game franchise, Call of Duty: WWII. The ultimate win? Drive unprecedented pre-orders and break records for the best-selling, award-winning franchise for the fourth year in a row and make Call of Duty: WWII the biggest entertainment property of 2017. Strategy For the release of COD: WWII, Activision activated a multiplatform digital strategy across Facebook, Instagram, Snapchat, Twitter, Google and YouTube. Activision also teamed up with Amazon and third-party ecommerce retailers to offer fans a wide range of buying options to purchase the new title. Thesecompelling ads targeted loyal fans and action game enthusias

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