Porsche Implements Snapchat Geo- Filters at LA Auto Show Challenge After opening the new Porsche Experience Center (PEC) LA and introducing new Porsche models, the high-end auto manufacturer sought to generate greater brand awareness among its core audience of Porsche enthusiasts and engage a new audience of younger auto enthusiasts (including millennials and women) while remaining true to the Porsche brand. Subsequently, Porsche aspired to branch out from its usual marketing methods and adopt Snapchat geo-filters centered on the LA Auto Show to pique interest and expand its reach. Porsche also sought to generate high conversion rates, views and swipes to showcase the value of Snapchat for key Porsche events. Strategy One of the key elements of the Porsche brand is its authenticity; Porsch

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