Behalf Uses Explorium-sourced Data to Accurately Segment Potential Business Customers, Improving Marketing Efficiency and Streamlining Operations
Behalf Uses Explorium-sourced Data to Accurately Segment Potential Business Customers, Improving Marketing Efficiency and Streamlining Operations
2 Pageswww.Explorium.ai 1 Behalf Uses Explorium-sourced Data to Accurately Segment Potential Business Customers, Improving Marketing Efficiency and Streamlining Operations SUMMARY Behalf partners with large US suppliers to offer their business customers alternative financing. To conduct early eligibility screening for financing, Behalf uses Explorium’s external data platform to enrich the list of businesses provided by the supplier. With a 12-fold increase in the number of data points used to accurately segment potential leads, Behalf now tailors its various financing options to the segmented groups. Greater marketing efficiency has led to lower risk and fraud rates, streamlined operations, and improved customer experience. ABOUT BEHALF Behalf’s mission is to empower commerce for busi
