3 Table of contents Purpose, audience, & objective Step 1: Prepare Step 2: Select an external data platform that connects your people and processes Step 3: Architect success Continue and maintain momentum 3 4 18 30 32 This publication guides IT and data professionals in establishing and implementing an external data platform strategy, identifying use cases where external data can improve the business, defining and measuring business value, and architecting success. It walks IT and data leaders through a process for implementing a successful external data strategy and infusing the use of external data within the culture of the organization. It starts with building a team and prioritizing business value before selecting an external data platform and how to identify relevant external

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