Marketers and Data Science: Tapping Into The Data You Need to Build a Smarter Marketing Organization3 Table of contents Not another buzzword 3 Marketing science 101: terms you should know 5 What’s the deal with data? 10 From data-driven to data science-driven 14 Real-world examples to get your mind working 18 Checklist to start your marketing science project 22 About Explorium 25 Not another buzzword As marketers, we’re pretty used to getting buzzwords thrown at us regularly: micro-influencers, gamification, omnichannel, microcopy, hyper-relevant, hyper-targeting, hyper-everything. It can be a lot. With the expansion of artificial intelligence (AI) and big data in recent years, it seems like marketers now have even more buzzwords to understand and consider implementing into their

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