Aviva Health Ireland sought to balance market share and scalability with new initiatives to drive profitabilty
Aviva Health Ireland sought to balance market share and scalability with new initiatives to drive profitabilty
1 PagesT: +44 (0) 1280 820 780 E: enquiries@bigrockhq.com W: www.bigrockhq.com Minimise Departures...Maximise Arrivals Persuading customers to stay using a consultative approach and a strong Value Proposition 97% Uplift in Sales 171% Increase in Inbound Retention CHALLENGE SOLUTION Aviva Health Ireland sought to balance market share and scalability with new initiatives to drive profitability. In a market where the majority of insurers offered the same basic products, Aviva looked to sell a more bespoke product targeted to customers’ needs. Following Bigrock’s success with Aviva UK, Aviva Health Ireland CEO Alison Burns invited Bigrock to propose a development programme to embed a consultative sales approach. After an extensive discovery process, Bigrock began by introducing the principles
