Case Study

Aviva

Aviva

Pages 7 Pages

Case Study Client — Aviva Campaign — #SaveSmarterFinding out what savers care about The Challenge Aviva, best-known for their car insurance offerings, wanted to create a campaign that would help raise awareness of their savings offering. But who were the people that their products would be most suited to? What did those people think about saving, and what kind of attitudes and behaviours were they displaying? To find out and understand the

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