A growing caramel maker needed a brand identity refresh to reflect its growth and expanded product offerings.
A growing caramel maker needed a brand identity refresh to reflect its growth and expanded product offerings.
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise SCOPE OF WORK Marketplace Research Brand Logo Refresh Point-of-Purchase Design Final Art Production CaseStudy | L. Frances Caramel Company – Brand Refresh Sweetening the Deal 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com Challenge L. Frances Caramel Company is a family-owned business that produces premium candy store quality products. To capitalize on its growth and expanded product offerings, the company wanted to use the opportunity to refresh its brand identity and to increase its presence in convenience and drug stores. Think Our strategy included incorporating research into the designs, refreshing the brand logo to portray
