Since 1949, Leister AG has been a pioneer of plastic welding and process heat products such as heat guns and hot air blowers. With manufacturing headquartered in Switzerland, today the company has a successful business model with B2B customers and a global network of 130 distributors and seven subsidiaries. But to grow revenue, increase brand awareness and improve the customer experience, the company needed to connect better with end-user customers and offer them new services. Leister reached out to Sitecore to build a new digital platform to centralize digital assets, improve end- customer engagement, and support next-generation mobile experiences. The Challenge To better connect with end-customers while maintaining relationships with important, established B2B clients, Leister nee

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