Case Study
Automated Anniversary Campaign Tallies 61% Open Rate And Leads To 1.5 Million Facebook Impressions
silverpop.com © 2012 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. PAGE 1 THAI AIRWAYS INTERNATIONAL Automated anniversary campaign tallies 61% open rate and leads to 1.5 million Facebook impressions THE COMPANY Founded in 1960, Thai Airways International celebrated its 50th anniversary in 2010. From its home base in Bangkok, THAI flies to more than 70 destinations worldwi