Yellow Cake Media Increases Leads at 50% Lower Cost with Taboola Enhanced CPC

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Yellow Cake Media, an Australian agency, used Taboola’s Enhanced CPC solution to generate high-quality leads for clients in the US. The campaign resulted in a 2X increase in viewable click-through rate (vCTR) and a 50% lower cost per lead (CPL), with over 130% return on ad spend (ROAS) in the home & garden sector.

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Case Study

Yellow Cake Media Increases Leads at 50% Lower Cost with Taboola Enhanced CPC

Yellow Cake Media Increases Leads at 50% Lower Cost with Taboola Enhanced CPC

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