Case Study
International Rescue Committee: Nonprofit Uses Automated, Behavior-Driven Remarketing Campaigns To Drive 20X Donation Rate
International Rescue Committee: Nonprofit Uses Automated, Behavior-Driven Remarketing Campaigns To Drive 20X Donation Rate
SURVEY CASE STUDY silverpop.com © 2013 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. PAGE 1 INTERNATIONAL RESCUE COMMITTEE Nonprofit uses automated, behavior-driven remarketing campaigns to drive 20X donation rate THE COMPANY Founded in 1933 at the request of Albert Einstein, the International Rescue Committee (IRC) offers lifesaving care and life-changing assistance to r